When the AC Dies in July, They're Not Calling You

It's 95 degrees and a homeowner's AC just quit. They grab their phone and search "AC repair near me." The big franchises show up. You don't. That's a $500+ job going to your competitor.

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Common Problems HVAC Businesses Face Online

These problems are costing HVAC companies thousands during peak season

Missing Calls in the Attic

You're in a crawl space or on a roof and can't answer. By the time you call back, they've already booked someone else.

Invisible in Emergencies

When someone's AC dies on the hottest day of the year, they Google it. One Hour Heating & Air shows up. You don't.

Can't Compete with Franchises

The big HVAC franchises look professional and trustworthy online. Your 20 years of experience doesn't show up anywhere.

Feast or Famine Seasons

Slammed in summer and winter, slow in spring and fall. No way to promote maintenance agreements to fill the gaps.

Can't Show Your Certifications

You're EPA certified, NATE certified, a factory authorized dealer - but customers can't see any of that online.

Missing Indoor Air Quality Sales

Air purifiers, humidifiers, and UV systems are high-margin add-ons. But customers don't know you offer them.

97%

of people search online for local services

76%

of HVAC searches are for emergency or urgent service

$7,500

average value of a new HVAC system installation

85%

of homeowners prefer to book services online

Capture Emergency Calls 24/7

HVAC emergencies are miserable - no AC in summer, no heat in winter. Customers are desperate and will hire whoever responds first. Your website should be capturing those leads around the clock.

Emergency Request Forms

Customers describe their emergency and get instant confirmation. You get a text with all the details.

Instant SMS Alerts

Get emergency requests sent to your phone immediately - even at 2 AM when someone's furnace dies.

After-Hours Capture

When competitors' phones go to voicemail, your website is still booking jobs.

HVAC Emergency?

No AC? No heat? We respond fast - day or night.

Average response time: 30 minutes

Build Recurring Revenue with Maintenance Plans

Maintenance agreements are the key to steady cash flow year-round. But without a website, you can't promote them, sell them online, or send renewal reminders.

  • Steady income: Monthly or annual plans provide predictable revenue during slow seasons
  • Customer retention: Maintenance customers stay with you for years, not just one repair
  • Upsell opportunities: Tune-ups lead to system upgrades, air quality add-ons, and more
  • Automated renewals: Send reminders automatically so plans don't lapse
Comfort Club Membership
$199 /year
  • 2 Tune-Ups Per Year (Spring AC, Fall Heating)
  • Priority Emergency Service
  • 15% Off All Repairs
  • No Overtime Charges
  • Transferable if You Move

HVAC Website Features That Work Year-Round

Everything you need to capture leads, book jobs, and build recurring revenue

Online Appointment Booking

Customers schedule tune-ups, estimates, and service calls while you're on a job. No more missed calls or phone tag.

Seasonal Promotions

Promote spring AC tune-ups and fall furnace checks automatically. Fill your schedule during the shoulder seasons.

Certifications & Credentials

Display NATE certification, EPA certification, and factory authorized dealer status. Build trust before you even meet.

Complete Service Catalog

Show every service from repairs to full system replacements. That repair customer discovers you install mini-splits and air purifiers.

Financing Information

Promote financing options for big-ticket installations. A $7,500 system becomes "$125/month" - much easier to say yes to.

Review Management

Display your Google reviews prominently. Automatically request reviews after completed jobs. Social proof that converts.

Showcase All Your HVAC Services Online

Most customers think HVAC is just heating and cooling. Show them everything you do - from air quality to smart thermostats - and watch your average ticket grow.

AC Repair Heating Heat Pumps Ductwork Air Quality Humidifiers UV Purifiers Thermostats Maintenance Mini-Splits Zoning Commercial

The result? The customer who called about a noisy AC books a new system, maintenance plan, and whole-home air purifier.

Seasonal Service Calendar
Spring

AC tune-ups, refrigerant checks, duct cleaning, air quality assessments

Summer

Emergency AC repairs, system replacements, dehumidifier installs

Fall

Furnace tune-ups, heat pump maintenance, humidifier installs

Winter

Emergency heating repairs, furnace replacements, CO detector installs

Automated Customer Communication for HVAC Companies

Professional communication keeps customers informed and makes you look like a large, established company - even if you're running a small operation.

Appointment Confirmations

Automatic email and text when they book, with technician info and service details.

Service Reminders

"Your AC tune-up is tomorrow at 9 AM. Please ensure access to indoor and outdoor units."

Maintenance Renewals

Automatic reminders when maintenance plans are due for renewal. Never lose a customer to forgetfulness.

On-My-Way Alerts

One tap sends "Your technician is 15 minutes away" so customers are ready.

SMS from Comfort Pro HVAC

"Hi Jennifer! Your AC tune-up is confirmed for tomorrow, June 15 at 9 AM. Tech: Mike (NATE Certified, 12 years experience). Please ensure access to thermostat and outdoor unit. Reply CONFIRM."

SMS from Comfort Pro HVAC

"Mike from Comfort Pro is on his way! ETA: 15 minutes. White van with blue Comfort Pro logo."

SMS from Comfort Pro HVAC

"Your Comfort Club membership expires in 30 days. Renew now to keep your priority service and discounts! Renew online: [Link] or call us."

What HVAC Pros Are Saying

"Last summer we captured 47 emergency AC calls through the website form - jobs we would have lost to voicemail. That's over $25,000 in revenue."

- Robert M., HVAC Company Owner

"Our maintenance agreement signups tripled after we added online enrollment. Customers love being able to sign up at 10 PM without calling."

- Lisa T., Family HVAC Business

"Adding indoor air quality services to our website brought in $40,000 in air purifier sales last year. Customers didn't even know we offered them."

- James W., NATE Certified Tech

Build Trust with Visible Credentials

NATE Certified

Industry Gold Standard

EPA Certified

Refrigerant Handling

Factory Authorized

Carrier/Trane/Lennox

Fully Insured

Licensed & Bonded


Display your certifications prominently on your website - customers trust credentials they can verify.

Everything Your HVAC Website Needs to Dominate the Market

Professional Website Design

Mobile-first design that builds trust instantly

Emergency Service Forms

Capture AC and heating emergencies 24/7

Online Scheduling

Customers book tune-ups and estimates anytime

Maintenance Plan Enrollment

Sell and renew service agreements online

Seasonal Promotion Pages

Spring AC and fall heating specials ready to go

Certification Display

NATE, EPA, and factory authorization badges

Financing Information

Promote payment options for big installations

SEO for "HVAC Near Me"

Show up when customers search for AC and heating

Frequently Asked Questions About HVAC Websites

HVAC is a seasonal business with intense competition during peak periods. When a homeowner's AC dies in July or their furnace stops in January, they search online immediately. A professional website ensures you capture these high-value emergency calls instead of losing them to franchises like One Hour Heating & Air or Carrier dealers.

Key features include emergency service request forms, maintenance agreement signup and enrollment, seasonal promotion capabilities, technician certification display (NATE, EPA), service area information, online scheduling, energy efficiency calculators, and mobile-responsive design that works when customers are searching from a hot or cold house.

A website can showcase your maintenance plan options with clear pricing, benefits, and easy online enrollment. Maintenance agreements are the key to recurring revenue in HVAC -- they smooth out seasonal income fluctuations and build long-term customer relationships. Your website can automate renewal reminders and make plan management effortless.

A professional HVAC website typically costs between $3,000 and $10,000 depending on features like online booking, maintenance plan management, seasonal promotion systems, and custom design. This investment can pay for itself with just a few captured emergency calls that would otherwise go to competitors.

Ready to Capture More HVAC Jobs?

Let's talk about how a professional website can grow your HVAC business year-round. Free consultation, no pressure, no obligations.

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